Spike Lee's Gotta Be Da Shoes Shirt

Spike Lee's Gotta Be Da Shoes ShirtNike released a superb marketing campaign in 1988. The...
Regular price $39.99 -27% $54.99
Regular price $39.99


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Spike Lee's Gotta Be Da Shoes Shirt

Nike released a superb marketing campaign in 1988. The spots were directed by Spike Lee, who also starred in the commercials as Mars Blackmon. Mars was a Jordan fan and a guy just trying to figure out why Michael Jordan was so good. In the initial television spot, following a series of questions on what made Mike the best, Mars surmised, “It’s gotta be the shoes!”

It was brilliant!

“It’s Gotta Be the Shoes,”captured every dreamer in America and beyond. Anyone wanting to be anything in the game of basketball wanted those shoes. People who didn’t even play ball wanted those shoes.

Thought provoking for sure. Maybe it was the shoes. Could it be the shoes? Could Air Jordans make me a better player? I wanna be like Mike. I want Air Jordans too!

Whenever I put on a pair of Jordans then, I would always feel I was capable of doing something I wouldn’t be able to do in another “normal” pair of shoes. Maybe my fadeaway was a bit better. Perhaps I got a little bit higher on my jump shot or when I grabbed a rebound.

Air Jordans helped me to dream!


  • The latest printing technology is used with results that are second to none. No cracks or discoloration when washing.
  • 5.3 oz.
  • Pre-shrunk 100% cotton
  • Double-needle stitched neckline, bottom hem, and sleeves
  • Seven-eighths inch seamless collar
  • Shoulder-to-shoulder taping


Customer Reviews

Based on 2 reviews
Tatijana Peseta
Luv it!

Quality & prints are amazing!!!

Shawn H.

Love it!! Will be purchasing more very soon


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Estimated delivery for International orders is normally around 7 - 15 working days from the day of the fulfillment ** In Certain situations International orders can take up to 3 - 4 weeks to arrive once shipped depending on your countries customs policy. International orders tracking details is only available until it leaves U.S , Canada or U.K. Once your package leaves the following countries tracking information will not be available. Please make sure you fill out all the shipping information properly to avoid any delays in shipping times.


-We accept returns or exchanges on unworn, new condition items within 30 days of receiving your original order, having been notified within 15 days of receiving your item.

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-If the exchange costs more than the original order we will send you an invoice to complete the transaction. If it costs less, we will refund your card the difference.

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